B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- startup failure rate no market need for failed startups (2026)
A study by CB Insights analyzing 101 startup failures found that no market need was cited by 42% of the companies as a reason for failure.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
101
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CB Insights
Primary
Tier B
https://applaunchpartners.com/app-founders-10-interviews-for-marketing-success/ ↗
Source Article
App Founder Interviews: Marketing Strategies for 2026
Original Research
CB Insights
· Original study ↗
Methodology
CB Insights analysis of 101 startup failures
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 42% | |
| 2026 (current) | 42% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
failed startups: 42% startup failure rate no market need. Source: CB Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/startup-failure-no-market-need-42
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<blockquote cite="https://lighthousedata.io/data/startup-failure-no-market-need-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- startup failure rate no market need for failed startups<br><small>Source: CB Insights (2026) · <a href="https://lighthousedata.io/data/startup-failure-no-market-need-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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