B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- startup failure rate due to no market need for Startups (2023)
42% of entrepreneurs/failed startups were affected by having no market need as a reason for failure, based on CB Insights post-mortem analysis.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
422
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CB Insights
Primary
Tier C
https://iapptechnologies.com/blog/why-startups-fail-it-all-about-marketing ↗
Source Article
Why do so many startups don’t succeed?
The majority of startups fail: More than two-thirds of them never provide a positive return to investors. But why do so many startups don’t succeed?
The CB Insights research portal created a list of the most common reasons for startup failure based on the 422 startup failure post-mortems. The post-m…
Original Research
CB Insights
· Original study ↗
Methodology
Based on CB Insights analysis of 422 startup failure post-mortems
Methodology documented
Segmentation
IndustryStartups
Company SizeSMB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Startups: 42% startup failure rate due to no market need. Source: CB Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/startup-failure-no-market-need-cb-insights
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<blockquote cite="https://lighthousedata.io/data/startup-failure-no-market-need-cb-insights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- startup failure rate due to no market need for Startups<br><small>Source: CB Insights (2023) · <a href="https://lighthousedata.io/data/startup-failure-no-market-need-cb-insights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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