B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43,000,000
43,000,000 -- media impressions for Stanfield's 'Guy At Home In His Underwear' campaign (2011)
Stanfield's 'Guy At Home In His Underwear' campaign concluded with over 43 million media impressions.
- Stated as 'over 43 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43,000,000
Unit
Count
Data Vintage
2011
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
strategy (AToMiC Awards)
Primary
Tier B
http://atomicawards.strategyonline.ca/Winners/Winner/2011 ↗
Source Article
2011 Winners
2011 Winners
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- AToMiC CSR
-…
Original Research
strategy (AToMiC Awards)
· Original study ↗
Methodology
Campaign results in award case study
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channelevents
Cite this stat
Plain Text
Stanfield's 'Guy At Home In His Underwear' campaign: 43,000,000 media impressions. Source: strategy (AToMiC Awards) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanfields-media-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stanfields-media-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43,000,000</strong> -- media impressions for Stanfield's 'Guy At Home In His Underwear' campaign<br><small>Source: strategy (AToMiC Awards) (2011) · <a href="https://lighthousedata.io/data/stanfields-media-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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