B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81,000,000
81,000,000 -- media impressions for Milwaukee Irish Fest (2025)
ZG secured more than 81 million media impressions for the Milwaukee Irish Fest 'Live & Legendary' campaign.
- The source specifies 'more than' 81 million impressions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81,000,000
Unit
Count
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zizzo Group
Primary
Tier B
https://zizzogroup.com/case-study/milwaukee-irish-fest-live-legendary-growth/ ↗
Source Article
Milwaukee Irish Fest: Live & Legendary Growth | Zizzo Group
Work
CLIENT: Milwaukee Irish Fest: Live & Legendary Growth
Milwaukee Irish Fest: Live & Legendary Growth
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Milwaukee Irish Fest is the largest three-day celebration of Irish music and culture in the world, drawing talent and visitors from across the globe. During Milwaukee’s busy summer festiva…
Original Research
Zizzo Group
· Original study ↗
Methodology
Agency case study campaign results
Methodology documented
Segmentation
IndustryEvents
RegionNorth America
Channelevents
Cite this stat
Plain Text
Milwaukee Irish Fest: 81,000,000 media impressions. Source: Zizzo Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-fest-media-impressions-81m
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<blockquote cite="https://lighthousedata.io/data/irish-fest-media-impressions-81m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81,000,000</strong> -- media impressions for Milwaukee Irish Fest<br><small>Source: Zizzo Group (2025) · <a href="https://lighthousedata.io/data/irish-fest-media-impressions-81m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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