B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43,000,000
43,000,000 -- media impressions for Stanfield's 'Gitchhiker' campaign (2012)
Stanfield's 'Gitchhiker' campaign generated over 43 million media impressions in 21 days.
- Generated with no paid advertising
- Reported as over 43 million
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43,000,000
Unit
Count
Data Vintage
2012
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AToMiC Awards / strategyonline.ca
Primary
Tier B
http://atomicawards.strategyonline.ca/Winners/Winner/2013 ↗
Source Article
2013 Winners
2013 Winners
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Original Research
AToMiC Awards / strategyonline.ca
· Original study ↗
Methodology
Earned media impressions with no paid advertising, over 21 days from November 14, 2012
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Stanfield's 'Gitchhiker' campaign: 43,000,000 media impressions. Source: AToMiC Awards / strategyonline.ca (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanfields-43m-media-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stanfields-43m-media-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43,000,000</strong> -- media impressions for Stanfield's 'Gitchhiker' campaign<br><small>Source: AToMiC Awards / strategyonline.ca (2012) · <a href="https://lighthousedata.io/data/stanfields-43m-media-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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