B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
$4
$4 -- cost per mille for Standard video (2025)
Standard video campaigns had a CPM of USD 4.14 in UAE beta testing in 2025.
- Beta testing comparison limited to selected FMCG, electronics, and hardlines categories
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://advertising.amazon.com/es-mx/library/news/brand-plus-video-uae-results ↗
Source Article
La ventaja del video de Brand+ en anuncios de internet abierto
Alcance de calidad impulsado por IA en la publicidad de internet abierto: la ventaja del video de Brand+
10 de junio de 2026 | Achrafe Mami y Zee Shah, Amazon Ads
Brand+: Llega a los compradores donde se encuentran
Brand+, la solución publicitaria impulsada por IA de Amazon Ads, está diseñada para a…
Original Research
Amazon Ads
· Original study ↗
Methodology
Based on beta tests in UAE for selected categories of FMCG, electronics, and hardlines products.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Standard video: $4 cost per mille. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/standard-video-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/standard-video-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per mille for Standard video<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/standard-video-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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