B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
627
627 -- pr coverage pieces for Square Mile Challenge 'Latte Levy' media push (2018)
Barley Communications achieved 627 pieces of coverage after piggybacking on the Environmental Audit Committee recommendations, including the 'Latte Levy' and Starbucks partnership announcement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
627
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barley Communications
Primary
Tier B
https://barleycommunications.co.uk/case-studies/boosting-coffee-cup-recycling-with-hubbub/ ↗
Source Article
Pioneering coffee cup recycling - Barley Communications
The Brief
Every day up to seven million coffee cups are thrown away across the UK – that’s 2.5 billion a year, with less than 1% of these recycled.
Launching in 2017, the Square Mile Challenge campaign was the UK’s first large-scale initiative to tackle coffee cup recycling.
Hubbub worked with the C…
Original Research
Barley Communications
· Original study ↗
Methodology
PR agency campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Square Mile Challenge 'Latte Levy' media push: 627 pr coverage pieces. Source: Barley Communications (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/square-mile-challenge-latte-levy-coverage-627
HTML Embed
<blockquote cite="https://lighthousedata.io/data/square-mile-challenge-latte-levy-coverage-627" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>627</strong> -- pr coverage pieces for Square Mile Challenge 'Latte Levy' media push<br><small>Source: Barley Communications (2018) · <a href="https://lighthousedata.io/data/square-mile-challenge-latte-levy-coverage-627" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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