B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32
32 -- pr coverage pieces for Hendrick's Gin bus campaign (2016)
Hendrick's Gin's bus campaign generated 32 PR pieces in key outlets during its first 2 weeks in London.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32
Unit
Count
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ambient Worldwide
Primary
Tier B
https://ambientww.com/portfolio/hendricks-gin-bus/ ↗
Source Article
Hendrick's Gin
Original Research
Ambient Worldwide
· Original study ↗
Methodology
Agency-reported earned media count
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
Hendrick's Gin bus campaign: 32 pr coverage pieces. Source: Ambient Worldwide (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hendricks-bus-pr-pieces-2016
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<blockquote cite="https://lighthousedata.io/data/hendricks-bus-pr-pieces-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32</strong> -- pr coverage pieces for Hendrick's Gin bus campaign<br><small>Source: Ambient Worldwide (2016) · <a href="https://lighthousedata.io/data/hendricks-bus-pr-pieces-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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