B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
463
463 -- pr coverage pieces for The Overlap podcast Dele Alli interview (Sky Bet campaign) (2023)
The Dele Alli interview campaign generated 463 pieces of coverage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
463
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ready 10
Primary
Tier B
https://ready10.media/uncategorized/telling-human-stories-with-sky-bet/ ↗
Source Article
Telling Human Stories with Sky Bet - Ready 10
We helped football star Dele Ali tell the story of his childhood trauma via an emotional interview with Gary Neville on The Overlap podcast. The revelations became one of the biggest football stories of 2023, generating global coverage. Our task was to control the narrative surrounding the podcast a…
Original Research
Ready 10
· Original study ↗
Methodology
PR agency campaign results (media coverage count)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Overlap podcast Dele Alli interview (Sky Bet campaign): 463 pr coverage pieces. Source: Ready 10 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dele-overlap-coverage-pieces-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dele-overlap-coverage-pieces-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>463</strong> -- pr coverage pieces for The Overlap podcast Dele Alli interview (Sky Bet campaign)<br><small>Source: Ready 10 (2023) · <a href="https://lighthousedata.io/data/dele-overlap-coverage-pieces-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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