B
Evidence Grade B
Safe to Cite
Recent
73%
73% -- customer retention rate for average consumer (Q3 2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/customer-retention/ ↗
Source Article
Customer retention strategies for 2026
Customer retention strategies for 2026
Table of Contents
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey.
The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audienc…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout's Q3 2025 Consumer Pulse Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average consumer: 73% customer retention rate. Source: Sprout Social (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sproutsocial-customer-retention-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sproutsocial-customer-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customer retention rate for average consumer<br><small>Source: Sprout Social (Q3 2025) · <a href="https://lighthousedata.io/data/sproutsocial-customer-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.