B
Evidence Grade B
Safe to Cite
Current
60%
60% -- customer retention rate for existing customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Marketing Metrics
Primary
Tier B
https://www.semrush.com/blog/do-you-love-your-customers-heres-how-to-show-the-love/ ↗
Source Article
Do You Love Your Customers? 4 Ways to Show the Love
Original Research
Marketing Metrics
· Original study ↗
Methodology
Source: Marketing Metrics
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
existing customers: 60% customer retention rate. Source: Marketing Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-metrics-customer-retention
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<blockquote cite="https://lighthousedata.io/data/marketing-metrics-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer retention rate for existing customers<br><small>Source: Marketing Metrics (2026) · <a href="https://lighthousedata.io/data/marketing-metrics-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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