B
Evidence Grade B
Safe to Cite
Dated
81%
81% -- customer retention rate for B2C content marketing (2017)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.semrush.com/blog/your-content-marketing-strategy-b2b-vs-b2c/ ↗
Source Article
Your Content Marketing Strategy: B2B vs. B2C
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Based on data from Content Marketing Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C content marketing: 81% customer retention rate. Source: Content Marketing Institute (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-content-marketing-goals-customer-retention
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<blockquote cite="https://lighthousedata.io/data/b2c-content-marketing-goals-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- customer retention rate for B2C content marketing<br><small>Source: Content Marketing Institute (2017) · <a href="https://lighthousedata.io/data/b2c-content-marketing-goals-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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