B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.37%
0.37% -- click through rate benchmark for Amazon Sponsored Brands (2021)
The marketplace CTR benchmark for Amazon Sponsored Brands is 0.37%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.37%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellics
Primary
Tier B
https://sellics.com/blog-amazon-sponsored-brands-a-beginners-guide-for-running-effective-sponsored-a… ↗
Source Article
Amazon Sponsored Brands – Ultimate Guide | Sellics
Part A: Amazon Sponsored Brands FAQ
- What are Amazon Sponsored Brands?
- Why should I use Amazon Sponsored Brands?
- Amazon Sponsored Brands Formats
- Where do Amazon Sponsored Brands appear?
- What’s the difference between Sponsored Products and Sponsored Brands?
- Who is eligible to purchase Amaz…
Original Research
Sellics
· Original study ↗
Methodology
Sellics marketplace benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Sponsored Brands: 0.37% click through rate benchmark. Source: Sellics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-brands-benchmark-ctr-037
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<blockquote cite="https://lighthousedata.io/data/sponsored-brands-benchmark-ctr-037" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.37%</strong> -- click through rate benchmark for Amazon Sponsored Brands<br><small>Source: Sellics (2021) · <a href="https://lighthousedata.io/data/sponsored-brands-benchmark-ctr-037" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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