B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- click through rate benchmark for High-performing RSS email campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://ecommerceboost.io/uncategorized/rss-feed-by-email/ ↗
Source Article
RSS Feed by Email: Your Guide to Automated Ecommerce Sales
Most ecommerce teams don’t have a content problem. They have a production problem.
You already have the raw material. New arrivals hit Shopify. Products come back in stock. Blog posts publish. Review pages update. But someone still has to build the email, pull the links, resize the images, write the…
Original Research
Mailchimp
· Original study ↗
Methodology
Stated as a target threshold: high-performing RSS campaigns 'aim for' a CTR over 20%; value recorded as the 20% threshold. Attributed to Mailchimp's RSS feed resource.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
High-performing RSS email campaigns: 20% click through rate benchmark. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rss-campaigns-ctr-benchmark
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<blockquote cite="https://lighthousedata.io/data/rss-campaigns-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate benchmark for High-performing RSS email campaigns<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/rss-campaigns-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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