B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- click through rate benchmark for small business email programs (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AWeber
Primary
Tier B
http://www.aweber.com/blog/email-marketing/24-apps-help-business-grow.htm ↗
Source Article
AWeber Email Marketing Tips
Original Research
AWeber
· Original study ↗
Methodology
AWeber internal research cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business email programs: 6% click through rate benchmark. Source: AWeber (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-email-ctr-benchmark-6pct
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<blockquote cite="https://lighthousedata.io/data/small-business-email-ctr-benchmark-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- click through rate benchmark for small business email programs<br><small>Source: AWeber (2026) · <a href="https://lighthousedata.io/data/small-business-email-ctr-benchmark-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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