B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- online sales growth rate for South Africa e-commerce sector (2021)
Online sales in South Africa grew by 40% in 2021.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Wide Worx
Primary
Tier B
https://afrikanheroes.com/2023/01/10/online-sales-records-30-growth-in-south-africa-in-2022-2/ ↗
Source Article
Online Sales Records 30% Growth in South Africa in 2022 - Afrikan Heroes
South Africans are embracing online shopping at a rate higher than the rest of the continent. Records show that in 2022, online sales in South Africa is at the neighborhood of R55-billion, a 30% increase from the R42.3-billion the previous year, according to new research.
According to figures made a…
Original Research
World Wide Worx
· Original study ↗
Methodology
World Wide Worx study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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South Africa e-commerce sector: 40% online sales growth rate. Source: World Wide Worx (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/south-africa-online-sales-growth-2021
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<blockquote cite="https://lighthousedata.io/data/south-africa-online-sales-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online sales growth rate for South Africa e-commerce sector<br><small>Source: World Wide Worx (2021) · <a href="https://lighthousedata.io/data/south-africa-online-sales-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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