B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- completion rate for Solve's blank video campaign (2015)
22% of viewers watched Solve's blank video campaign all the way to the end.
- Solve targeted a general audience and the video was silent, likely running in background browser tabs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Contently
Primary
Tier A
http://contently.com/strategist/2015/09/01/the-best-branded-content-of-august-2015/ ↗
Source Article
The Best Branded Content of August 2015 - Contently
The Best Branded Content of August 2015
At times in August, it felt like the entire marketing world was trying to seduce the bros before they slip back into a Fireball-induced hibernation.
In August, the impossible happened: ROI went viral.
The most compelling piece of content marketing this past mo…
Original Research
Contently
· Original study ↗
Methodology
Percentage of viewers who watched the video to the end.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Solve's blank video campaign: 22% completion rate. Source: Contently (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/solve-blank-video-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/solve-blank-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- completion rate for Solve's blank video campaign<br><small>Source: Contently (2015) · <a href="https://lighthousedata.io/data/solve-blank-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.