B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- completion rate for social video ads (2010)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
6,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
mediapost.com
Primary
Tier A
https://www.mediapost.com/publications/article/144200/ ↗
Source Article
Social Video And Sharing: What To Expect
- by February 2, 2011
An online video share is one of the highest compliments a consumer can pay an advertiser. The thought of someone selecting, viewing, and then recommending an advertising message to friends is intoxicating brands and agencies alike.
By now it is understood that popular "viral vi…
Original Research
mediapost.com
· Original study ↗
Methodology
Study examining six million U.S.-based social video views of ad campaigns for Fortune 500 brands
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
social video ads: 90% completion rate. Source: mediapost.com (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-completion-rate-2010
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<blockquote cite="https://lighthousedata.io/data/social-video-completion-rate-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- completion rate for social video ads<br><small>Source: mediapost.com (2010) · <a href="https://lighthousedata.io/data/social-video-completion-rate-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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