B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of global population using social media for global social media users (2022)
In 2022, roughly 58% of the world's population used social media.
- stated as roughly 58%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cogent Info
Primary
Tier C
https://cogentinfo.com/resources/impact-of-social-listening-in-media-and-entertainment-industry ↗
Source Article
Cogent | Blog | Impact of Social Listening in Media and Entertainment industry
Analytics, AI/ML
Blog
Dallas, TX
The media and entertainment industry has always been a trend-setter, especially when providing customers with value bundle. The most successful media and entertainment brands have repeatedly tried to find a formula for successful content. Still, they have never shied…
Original Research
Cogent Info
· Original study ↗
Methodology
Derived share of world population using social media
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 58% | |
| 2022-07 | 60% | +3.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 58% share of global population using social media. Source: Cogent Info (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-share-population-2022
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<blockquote cite="https://lighthousedata.io/data/social-media-users-share-population-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of global population using social media for global social media users<br><small>Source: Cogent Info (2022) · <a href="https://lighthousedata.io/data/social-media-users-share-population-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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