B Evidence Grade B Graded under review Safe to Cite Dated

53%

53% -- share of global population using social media for global population (2021)

Name: Share Of Global Population Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2021 · DataReportal

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Attribution: DataReportal View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2021

Entity

global population

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DataReportal Primary Tier A

https://grzegorzsekowski.pl/social-media-jako-kanal-sprzedazy-w-ecommerce/ ↗

Confidence: 57/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Social Media jako kanał sprzedaży w eCommerce - Grzegorz Sękowski

Z raportu Digital 2021* wynika, że obecnie odnotowuje się aż 4,2 miliarda użytkowników mediów społecznościowych na całym świecie. Nic więc dziwnego, że social media przestają być wyłącznie miejscem do dzielenia się nowinkami z życia, czy polem do nawiązywania znajomości, coraz lepiej sprawdzając się…

Original Research

DataReportal · Original study ↗

Methodology

From DataReportal Digital 2021 report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global population: 53% share of global population using social media. Source: DataReportal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-population-share-2021

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<blockquote cite="https://lighthousedata.io/data/social-media-population-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of global population using social media for global population<br><small>Source: DataReportal (2021) · <a href="https://lighthousedata.io/data/social-media-population-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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