B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- share of global population using social media for global social media users (2022-07)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
intouchcx.com
Primary
Tier C
https://www.intouchcx.com/thought-leadership/transform-your-cx-with-social-media-support/ ↗
Source Article
Transform Your CX With Social Media Support - IntouchCX
Transform Your CX With Social Media Support
- IntouchCX Team
The world of digital commerce is ever-changing when it comes to customers’ purchasing behavior and their expectations of brands. It’s no surprise that digital commerce growth spiked in 2020, but it doesn’t stop there. Worldwide e-commerce …
Original Research
intouchcx.com
· Original study ↗
Methodology
Cited by IntouchCX
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 58% | |
| 2022-07 (current) | 60% | +3.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 60% share of global population using social media. Source: intouchcx.com (2022-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-users-2022
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<blockquote cite="https://lighthousedata.io/data/global-social-media-users-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of global population using social media for global social media users<br><small>Source: intouchcx.com (2022-07) · <a href="https://lighthousedata.io/data/global-social-media-users-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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