B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

36%

36% -- trust level for B2B decision-makers (social media in general) (2026-03)

Name: Trust Level Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026-03 · SurveyMonkey & Reddit

36% of B2B decision-makers trust social media in general when researching vendors.

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Attribution: SurveyMonkey & Reddit View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

36%

Unit

Percentage

Data Vintage

2026-03

Entity

B2B decision-makers (social media in general)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SurveyMonkey & Reddit Primary Tier C

https://www.datamagnet.co/post/content-filters-keyword-filtering-linkedin-reddit-x-signals/ ↗

Confidence: 55/100 Vintage: 2026-03 Channel: Deep Crawl

Source Article

content_filters: Filter LinkedIn, Reddit, X Signals

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. New content_filters Parameter: Keyword-Filter LinkedIn, Reddit, and X Signals Datamagnet just shipped a content_filters parameter on the Signals API, and it solves a problem every GTM team mo…

Original Research

SurveyMonkey & Reddit · Original study ↗

Methodology

Joint SurveyMonkey & Reddit study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B decision-makers (social media in general): 36% trust level. Source: SurveyMonkey & Reddit (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-trust-36pct

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<blockquote cite="https://lighthousedata.io/data/social-media-trust-36pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- trust level for B2B decision-makers (social media in general)<br><small>Source: SurveyMonkey & Reddit (2026-03) · <a href="https://lighthousedata.io/data/social-media-trust-36pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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