B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- trust level for B2B decision-makers (peer recommendations) (2026-03)
73% of B2B decision-makers trust peer recommendations when researching vendors.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey & Reddit
Primary
Tier C
https://www.datamagnet.co/post/content-filters-keyword-filtering-linkedin-reddit-x-signals/ ↗
Source Article
content_filters: Filter LinkedIn, Reddit, X Signals
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
New content_filters Parameter: Keyword-Filter LinkedIn, Reddit, and X Signals
Datamagnet just shipped a content_filters
parameter on the Signals API, and it solves a problem every GTM team mo…
Original Research
SurveyMonkey & Reddit
· Original study ↗
Methodology
Joint SurveyMonkey & Reddit study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers (peer recommendations): 73% trust level. Source: SurveyMonkey & Reddit (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peer-recommendation-trust-73pct
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<blockquote cite="https://lighthousedata.io/data/peer-recommendation-trust-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- trust level for B2B decision-makers (peer recommendations)<br><small>Source: SurveyMonkey & Reddit (2026-03) · <a href="https://lighthousedata.io/data/peer-recommendation-trust-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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