B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92%
92% -- trust level for Earned media (2026)
Nielsen data indicates that earned media generates a 92% trust level compared to 38% for branded content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://amt.ai/blog/content-distribution ↗
Source Article
Content Distribution: How DTC Brands Get Creator Content in Front of the Right Audiences
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data cited by AMT
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Earned media: 92% trust level. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earned-media-trust-nielsen
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<blockquote cite="https://lighthousedata.io/data/earned-media-trust-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- trust level for Earned media<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/earned-media-trust-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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