B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- referral traffic share for Social Media (2015)
A full 45 percent of referral traffic to Parse.ly's publisher network came from social media sources.
- Data represents Parse.ly's network of nearly 400 digital publisher domains.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Parse.ly
Primary
Tier A
https://www.parse.ly/facebook-continues-to-beat-google-in-sending-traffic-to-top-publishers/ ↗
Source Article
Facebook Continues to Beat Google in Sending Traffic to Top Publishers | Parse.ly
Facebook Continues to Beat Google in Sending Traffic to Top Publishers
Parse.ly’s latest Authority Report revealed that social media, not search, brought more readers to the top news stories of 2015. This trend extended beyond the most-read stories: our quarterly review of the top sources of referra…
Original Research
Parse.ly
· Original study ↗
Methodology
Parse.ly data set used for this study included around 400 publisher domains.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Social Media: 45% referral traffic share. Source: Parse.ly (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-referral-traffic-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-referral-traffic-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- referral traffic share for Social Media<br><small>Source: Parse.ly (2015) · <a href="https://lighthousedata.io/data/social-media-referral-traffic-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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