B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
1%
1% -- referral traffic share for AI search platforms (2025-10)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (4)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/seo-for-content/build-content-trust ↗
Source Article
How To Create Content Both Humans and AI Agents Trust
Also cited by
statista.com
https://www.statista.com/
2026-08-18
brookings.edu
https://www.brookings.edu/
2026-08-18
digiday.com
https://digiday.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Compared to organic search
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search platforms: 1% referral traffic share. Source: Content Marketing Institute (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_search_referral_traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai_search_referral_traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- referral traffic share for AI search platforms<br><small>Source: Content Marketing Institute (2025-10) · <a href="https://lighthousedata.io/data/ai_search_referral_traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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