B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
0.1%
0.1% -- referral traffic share for ChatGPT referrals to publishers (2025-01)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier B
https://bestofai.com/article/chatgpt-referral-traffic-to-publishers-remains-minimal ↗
Source Article
ChatGPT Referral Traffic To Publishers Remains Minimal
1
Feature Story
ChatGPT Referral Traffic To Publishers Remains Minimal
Feb 21, 2025 · searchenginejournal.comTraditional search engines continue to drive the majority of traffic to publishers, while AI-powered services like ChatGPT and Perplexity are still a minor share. Perplexity has delivered bet…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Eightfold increase from August 2024 to January 2025; reported via Search Engine Journal citing Similarweb-style publisher traffic data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT referrals to publishers: 0.1% referral traffic share. Source: Search Engine Journal (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-referral-share-publishers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-referral-share-publishers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- referral traffic share for ChatGPT referrals to publishers<br><small>Source: Search Engine Journal (2025-01) · <a href="https://lighthousedata.io/data/chatgpt-referral-share-publishers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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