B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.05%
0.05% -- referral traffic share for LLM-driven search (2025)
Referral traffic from LLMs accounts for around 0.05% of total web traffic.
- Estimated/approximate figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.05%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
moustacherepublic.com
Primary
Tier C
https://www.moustacherepublic.com/blog/understanding-agentic-search ↗
Source Article
Understanding Agentic Search: A New Paradigm for Retail Discovery
Understanding Agentic Search: A New Paradigm for Retail Discovery
The Rise of AI-Powered Search in Retail
Over the past year, we’ve seen the rapid adoption of AI-based chatbots to support a wide range of everyday activities. In the retail sector, this shift is starting to reshape how customers searc…
Original Research
moustacherepublic.com
· Original study ↗
Methodology
Estimate cited in blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LLM-driven search: 0.05% referral traffic share. Source: moustacherepublic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-referral-traffic-share
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<blockquote cite="https://lighthousedata.io/data/llm-referral-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.05%</strong> -- referral traffic share for LLM-driven search<br><small>Source: moustacherepublic.com (2025) · <a href="https://lighthousedata.io/data/llm-referral-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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