B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.8%
1.8% -- conversion rate for social media marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://bebusinessed.com/web-tutorials/why-all-bloggers-need-to-build-a-mailing-list/ ↗
Source Article
Why All Bloggers Need to Build a Mailing List |
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketing: 1.8% conversion rate. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-conversion-1-8
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<blockquote cite="https://lighthousedata.io/data/social-media-conversion-1-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- conversion rate for social media marketing<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/social-media-conversion-1-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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