B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

9.8%

9.8% -- social media share of marketing budget for US CMOs (2011-02)

Name: Social Media Share Of Marketing Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2011-02 · American Marketing Association and Duke University Fuqua School of Business

Surveyed CMOs expect social media spending to reach 9.8% of their marketing budgets over the next 12 months.

Projected/forecasted share over the next 12 months

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Attribution: American Marketing Association and Duke University Fuqua School of Business View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

9.8%

Unit

Percentage

Data Vintage

2011-02

Entity

US CMOs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

American Marketing Association and Duke University Fuqua School of Business Primary Tier A

http://prbreakfastclub.com/2011/03/01/cmo-confidence-in-social-media/ ↗

Confidence: 57/100 Vintage: 2011-02 Channel: Common Crawl

Source Article

PRBreakfastClub

Original Research

American Marketing Association and Duke University Fuqua School of Business · Original study ↗

Methodology

CMO Survey by American Marketing Association and Duke University Fuqua School of Business; projected social media spend over next 12 months

Methodology documented

Trend Over Time

Period	Value	Change
2011-02 (current)	5.6%
2011-02 (current)	9.8%	+75.0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

US CMOs: 9.8% social media share of marketing budget. Source: American Marketing Association and Duke University Fuqua School of Business (2011-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-share-next-12-months-2011

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<blockquote cite="https://lighthousedata.io/data/social-media-budget-share-next-12-months-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- social media share of marketing budget for US CMOs<br><small>Source: American Marketing Association and Duke University Fuqua School of Business (2011-02) · <a href="https://lighthousedata.io/data/social-media-budget-share-next-12-months-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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