B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5.6%

5.6% -- social media share of marketing budget for US CMOs (2011-02)

Name: Social Media Share Of Marketing Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2011-02 · American Marketing Association and Duke University Fuqua School of Business

At the time of the February 2011 CMO Survey, social media spending accounted for a current level of 5.6% of surveyed CMOs' marketing budgets.

Cite this stat Share How we verify

Attribution: American Marketing Association and Duke University Fuqua School of Business View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

5.6%

Unit

Percentage

Data Vintage

2011-02

Entity

US CMOs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

American Marketing Association and Duke University Fuqua School of Business Primary Tier A

http://prbreakfastclub.com/2011/03/01/cmo-confidence-in-social-media/ ↗

Confidence: 57/100 Vintage: 2011-02 Channel: Common Crawl

Source Article

PRBreakfastClub

Original Research

American Marketing Association and Duke University Fuqua School of Business · Original study ↗

Methodology

CMO Survey by American Marketing Association and Duke Fuqua; current social media spend level at time of survey

Methodology documented

Trend Over Time

Period	Value	Change
2011-02 (current)	5.6%
2011-02 (current)	9.8%	+75.0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

US CMOs: 5.6% social media share of marketing budget. Source: American Marketing Association and Duke University Fuqua School of Business (2011-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-share-current-2011

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-media-budget-share-current-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- social media share of marketing budget for US CMOs<br><small>Source: American Marketing Association and Duke University Fuqua School of Business (2011-02) · <a href="https://lighthousedata.io/data/social-media-budget-share-current-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →