B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- social media share of marketing budget for marketers (2022)
Marketers spend between 20% and 25% of their marketing budget on social media marketing.
- Reported as a range of 20 to 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Webstrategies
Primary
Tier C
https://www.socialcubicle.com/blog/social-media-marketing-strategy/ ↗
Source Article
Social Media Marketing Strategy for 2022: 8 Essential Steps
If you are thinking about fine-tuning your marketing strategy on social media in 2022, then this is the perfect time for making this happen. This might look a bit daunting as now social media is much more complex and competitive. But the reality is if you have a well-prepared plan for social media t…
Original Research
Webstrategies
· Original study ↗
Methodology
Source reported a range of 20-25%; midpoint 22.5% used. Cited to Webstrategies; underlying data year not specified in article, article context is 2022.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 20% social media share of marketing budget. Source: Webstrategies (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-social-media-budget-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-social-media-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- social media share of marketing budget for marketers<br><small>Source: Webstrategies (2022) · <a href="https://lighthousedata.io/data/marketers-social-media-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.