B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- platform usage rate for Snapchat (2024)
Approximately 59% of all U.S. internet users aged 13 to 24 actively use Snapchat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2xsales.com
Primary
Tier C
https://2xsales.com/snapchat-best-advertise-practices/ ↗
Source Article
Snapchat: Best Advertise Practices - 2X Sales
Snapchat has made a name for itself in the world of advertising by bringing a youthful approach since its establishment, in 2011. Initially centered on sharing photos between friends Snapchat entered the realm of advertising in 2014 with its advertisement being a 20-second preview of the horror movi…
Original Research
2xsales.com
· Original study ↗
Methodology
Secondary blog citing platform audience data; original source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 65% | |
| 2021 | 71% | +9.2% |
| 2024 (current) | 59% | -16.9% |
| 2026 | 67% | +13.6% |
Segmentation
IndustryMedia
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Snapchat: 59% platform usage rate. Source: 2xsales.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-us-internet-users-13-24-usage
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<blockquote cite="https://lighthousedata.io/data/snapchat-us-internet-users-13-24-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- platform usage rate for Snapchat<br><small>Source: 2xsales.com (2024) · <a href="https://lighthousedata.io/data/snapchat-us-internet-users-13-24-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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