B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- population reach percentage for Snapchat (13-34 year olds in UK, France, Canada, Australia) (2020)
Snapchat reaches more than 60% of 13-34-year olds in the UK, France, Canada, and Australia.
- Reported as reaching 'more than 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snap Inc.
Primary
Tier C
https://www.discoveryres.co.uk/post/the-end-of-2020 ↗
Source Article
The End of 2020
The End of 2020
- Hannah Charles
- Dec 18, 2020
- 2 min read
2020… what a year it has been. Covid’s impact has been significant and as we look into 2021, we acknowledge the short and long term changes that have occurred this year. It’s no secret that children and young people’s lives and behaviours …
Original Research
Snap Inc.
· Original study ↗
Methodology
Reach of 13-34 year olds across UK, France, Canada and Australia; cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat (13-34 year olds in UK, France, Canada, Australia): 60% population reach percentage. Source: Snap Inc. (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-uk-fr-ca-au-reach-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-uk-fr-ca-au-reach-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- population reach percentage for Snapchat (13-34 year olds in UK, France, Canada, Australia)<br><small>Source: Snap Inc. (2020) · <a href="https://lighthousedata.io/data/snapchat-uk-fr-ca-au-reach-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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