B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- population reach percentage for Singapore public sector on Instagram (H1 2022)
Instagram enables Singapore's ministries and statutory boards to reach about 86% of the population.
- Approximation ('about 86%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
H1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emplifi
Primary
Tier B
https://martechasia.net/features/instagram-is-the-main-social-media-channel-for-singapores-public-se… ↗
Source Article
Instagram is the main social media channel for Singapore's public sector: Emplifi Report - MartechAsia
Emplifi Vice President for APAC and Japan, Varun Sharma, shares his insights on the leading social media platform for Singapore’s government sector.
Government agencies leverage social media to reach, educate, and engage citizens. The authorities and government leaders can influence people to think …
Original Research
Emplifi
· Original study ↗
Methodology
Emplifi report analyzing 16 ministries and 30 statutory boards' social media usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore public sector on Instagram: 86% population reach percentage. Source: Emplifi (H1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-reach-singapore-public-sector-2022
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<blockquote cite="https://lighthousedata.io/data/instagram-reach-singapore-public-sector-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- population reach percentage for Singapore public sector on Instagram<br><small>Source: Emplifi (H1 2022) · <a href="https://lighthousedata.io/data/instagram-reach-singapore-public-sector-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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