B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- cpm increase yoy for Snapchat advertising CPM (2021-07)
In July of the previous year, Snapchat's advertising CPM / ad costs increased by 64%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2021-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
outpoint.app
Primary
Tier C
https://www.outpoint.app/blog/firework-x-outpoint-maximizing-ecommerce-ltv-cac ↗
Source Article
Firework x OutPoint: Maximizing eCommerce CLTV:CAC
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Original Research
outpoint.app
· Original study ↗
Methodology
Stated as 'In July of last year' relative to article publication (~2022); year-over-year CPM increase, described as the smallest among the platforms cited. Original research publisher not cited in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat advertising CPM: 64% cpm increase yoy. Source: outpoint.app (2021-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-cpm-increase-64pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-cpm-increase-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- cpm increase yoy for Snapchat advertising CPM<br><small>Source: outpoint.app (2021-07) · <a href="https://lighthousedata.io/data/snapchat-cpm-increase-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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