B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94%
94% -- cpm increase yoy for Meta Advantage+ campaigns (2024)
Meta Advantage+ campaign CPMs increased 94% year-over-year according to Backbone Media's agency investigation.
- Based on Backbone Media agency client campaign data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backbone Media
Primary
Tier B
https://www.backbone.media/insights/whats-the-latest-with-metas-advantage-and-why-does-it-matter ↗
Source Article
What's the Latest with META's Advantage+ and Why Does it Matter?
Original Research
Backbone Media
· Original study ↗
Methodology
Agency analysis of Meta platform-reported CPMs since mid-February 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Advantage+ campaigns: 94% cpm increase yoy. Source: Backbone Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advantage-plus-cpm-increase-yoy-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advantage-plus-cpm-increase-yoy-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- cpm increase yoy for Meta Advantage+ campaigns<br><small>Source: Backbone Media (2024) · <a href="https://lighthousedata.io/data/advantage-plus-cpm-increase-yoy-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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