B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- cpm increase yoy for Facebook advertising CPM (2021-07)
In July of the previous year (2021), Facebook's advertising CPM increased by 89%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2021-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
outpoint.app
Primary
Tier C
https://www.outpoint.app/blog/firework-x-outpoint-maximizing-ecommerce-ltv-cac ↗
Source Article
Firework x OutPoint: Maximizing eCommerce CLTV:CAC
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl…
Original Research
outpoint.app
· Original study ↗
Methodology
Stated as 'In July of last year' relative to article publication (~2022); year-over-year CPM increase on the platform. Original research publisher not cited in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook advertising CPM: 89% cpm increase yoy. Source: outpoint.app (2021-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm-increase-89pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpm-increase-89pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- cpm increase yoy for Facebook advertising CPM<br><small>Source: outpoint.app (2021-07) · <a href="https://lighthousedata.io/data/facebook-cpm-increase-89pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.