B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
48%
48% -- response rate for SMS campaigns (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Textline
Primary
Tier C
https://www.textline.com/blog/sms-analytics ↗
Source Article
Everything you need to know about SMS analytics | Textline Blog
SMS analytics give your business an insight into user actions. Tracking SMS analytics is crucial because it helps you measure the success of your SMS efforts for your different use cases.
Once you collect the initial data, you can set a benchmark and then decide what you want your SMS goals to be.
W…
Also cited by
kff.org
https://www.kff.org/
2026-08-18
business.com
https://www.business.com/
2026-08-18
brookings.edu
https://www.brookings.edu/
2026-08-18
Original Research
Textline
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 48% | |
| 2023 | 24% | -50.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS campaigns: 48% response rate. Source: Textline (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_response_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms_response_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- response rate for SMS campaigns<br><small>Source: Textline (2022) · <a href="https://lighthousedata.io/data/sms_response_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.