B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- sms response rate for SMS marketing (2021)
Gartner reports that SMS marketing achieves response rates as high as 45%.
- Represents an upper bound ('as high as 45%') rather than an average rate
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.darkroomagency.com/blog/sms-marketing-modern-and-effective ↗
Source Article
Marketing SMS Marketing – Modern and Effective - Darkroom
The Observatory
Jun 1, 2021
When it comes to communicating about a brand, you may think of well-known tactics like SEO, social media advertising, and even traditional forms of marketing like billboards or TV ads. But your phone has more marketing power than you might expect — particularly in the for…
Original Research
Gartner
· Original study ↗
Methodology
Gartner figure cited by agency
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 45% | |
| 2021 (current) | 45% | 0% |
| 2025 | 15% | -66.7% |
Segmentation
Industrysms_marketing
RoleAll marketers
Channelsms
Cite this stat
Plain Text
SMS marketing: 45% sms response rate. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-response-rate-45-gartner
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<blockquote cite="https://lighthousedata.io/data/sms-response-rate-45-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- sms response rate for SMS marketing<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/sms-response-rate-45-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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