B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- sms response rate for SMS marketing recipients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Research
Primary
Tier C
http://www.plannedgrowth.com/marketing-services/sms-mobile-marketing/ ↗
Source Article
SMS Mobile Marketing
Original Research
DMA Research
· Original study ↗
Methodology
Cited to DMA Research; email comparison 20%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing recipients: 70% sms response rate. Source: DMA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-response-70-vs-email-20
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<blockquote cite="https://lighthousedata.io/data/sms-response-70-vs-email-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- sms response rate for SMS marketing recipients<br><small>Source: DMA Research (2026) · <a href="https://lighthousedata.io/data/sms-response-70-vs-email-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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