B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- sms response rate for SMS marketing vs email (2023)
SMS messages have a 45% response rate compared to 8% for email.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FinancesOnline
Primary
Tier C
https://terragongroup.com/sms-marketing-templates-to-drive-engagement/ ↗
Source Article
SMS Marketing: Templates to Drive Engagement
SMS Marketing: Templates to Drive Engagement
If Short Message Service (SMS) is not part of your marketing plan for 2023, then you’re probably sleeping on a winning strategy that businesses are fast adopting. With a mobile device in nearly every consumer’s pocket, many Businesses have found success w…
Original Research
FinancesOnline
· Original study ↗
Methodology
Cited from FinancesOnline; email comparison value is 8%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing vs email: 45% sms response rate. Source: FinancesOnline (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-response-rate-45-vs-email-8
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<blockquote cite="https://lighthousedata.io/data/sms-response-rate-45-vs-email-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- sms response rate for SMS marketing vs email<br><small>Source: FinancesOnline (2023) · <a href="https://lighthousedata.io/data/sms-response-rate-45-vs-email-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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