B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- sms read rate for US mobile consumers (2012)
Consumers will read an SMS approximately 94% of the time.
- Data comes from an unnamed statistical survey
- Read rate is noted as approximate ('approximately 94% of the time')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
jessicaclay.com
Primary
Tier C
https://www.jessicaclay.com/mobile-marketing-in-the-health-nutrition-market/ ↗
Source Article
Mobile Marketing in the Health Nutrition Market
4 innovative tips to keep your brand on the cutting edge
According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.
Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, an…
Original Research
jessicaclay.com
· Original study ↗
Methodology
Cited as 'a statistical survey' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile consumers: 94% sms read rate. Source: jessicaclay.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-rate-94-percent
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<blockquote cite="https://lighthousedata.io/data/sms-read-rate-94-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- sms read rate for US mobile consumers<br><small>Source: jessicaclay.com (2012) · <a href="https://lighthousedata.io/data/sms-read-rate-94-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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