B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
95%
95% -- sms read rate for SMS messages (2010)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frost & Sullivan
Primary
Tier C
http://www.xinix.co.uk/sms-marketing/ ↗
Source Article
OFFERS
Original Research
Frost & Sullivan
· Original study ↗
Methodology
Source cited as Frost & Sullivan, 2010
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS messages: 95% sms read rate. Source: Frost & Sullivan (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-messages-read-95-percent
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<blockquote cite="https://lighthousedata.io/data/sms-messages-read-95-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- sms read rate for SMS messages<br><small>Source: Frost & Sullivan (2010) · <a href="https://lighthousedata.io/data/sms-messages-read-95-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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