B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- sms read rate for SMS marketing (2019)
Read rates for SMS are at 93% according to mobilesquared.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mobilesquared
Primary
Tier C
https://thesmsworks.co.uk/6-reasons-why-people-are-unsubscribing-your-sms-list ↗
Source Article
6 reasons why people are unsubscribing from your SMS list
6 reasons why people are unsubscribing from your SMS list
Help! My list is shrinking.
6 reasons why people are unsubscribing from your SMS list
SMS is ancient.
It’s been with us for over 25 years and is embarrassingly basic, compared to the other feature-rich messaging apps.
Sending a text is the eq…
Original Research
mobilesquared
· Original study ↗
Methodology
Cited from mobilesquared by The SMS Works blog
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsms
Cite this stat
Plain Text
SMS marketing: 93% sms read rate. Source: mobilesquared (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-rate-93-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-read-rate-93-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- sms read rate for SMS marketing<br><small>Source: mobilesquared (2019) · <a href="https://lighthousedata.io/data/sms-read-rate-93-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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