B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- opt in rate for SMS marketing (2025)
86% of US consumers have opted in to receive text messages from at least one business.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,074
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
70
Methodology
45
Freshness
82
Source
EZ Texting
Primary
Tier A
https://99firms.com/research/sms-marketing-stats/ ↗
Source Article
SMS Marketing Statistics (2026): 40+ ROI Facts
40+ SMS Marketing Statistics & ROI Data for 2026
Text messaging is the rare marketing channel that almost everyone actually reads. Open rates sit near 98%, most messages are seen within minutes, and a clear majority of shoppers now opt in to hear from brands by text. For a deals-and-coupons audience…
Original Research
EZ Texting
· Original study ↗
Methodology
Survey of US consumers conducted November 1 to 15, 2024
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
SMS marketing: 86% opt in rate. Source: EZ Texting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-opt-in-rate-2025
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<blockquote cite="https://lighthousedata.io/data/sms-opt-in-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- opt in rate for SMS marketing<br><small>Source: EZ Texting (2025) · <a href="https://lighthousedata.io/data/sms-opt-in-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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