B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- opt in rate for Ford Motor Company SMS campaign (2010)
18% of participants in Ford Motor Co. of Canada's SMS campaign at the 2010 Canadian International Auto Show opted in to receive future promotions from Ford.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
albanyceo.com
Primary
Tier B
https://albanyceo.com/features/2011/06/marketing-work-texting-takes-hold/ ↗
Source Article
Marketing at Work: Texting Takes Hold
Original Research
albanyceo.com
· Original study ↗
Methodology
Ford SMS campaign at 2010 Canadian International Auto Show
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ford Motor Company SMS campaign: 18% opt in rate. Source: albanyceo.com (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ford-opt-in-promotions-2010
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<blockquote cite="https://lighthousedata.io/data/ford-opt-in-promotions-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- opt in rate for Ford Motor Company SMS campaign<br><small>Source: albanyceo.com (2010) · <a href="https://lighthousedata.io/data/ford-opt-in-promotions-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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