B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- opt in rate for Apple in-app tracking permission prompts (2024)
Apple's in-app tracking permission prompt opt-in rates are roughly 25%.
- Described in text as 'roughly 25%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Digital Analytics Summit
Primary
Tier C
https://digitalanalyticssummit.nl/nieuws/third-party-cookies-where-we-are-and-whats-next/ ↗
Source Article
Third-Party Cookies: Where We Are and What’s Next - Digital Analytics Summit
The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in the middle.
How we got here
Since 2017, when Apple first blocked third-party cookies in Safari, the …
Original Research
Digital Analytics Summit
· Original study ↗
Methodology
Cited figure for Apple App Tracking Transparency opt-in rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple in-app tracking permission prompts: 25% opt in rate. Source: Digital Analytics Summit (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-app-tracking-opt-in-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-app-tracking-opt-in-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- opt in rate for Apple in-app tracking permission prompts<br><small>Source: Digital Analytics Summit (2024) · <a href="https://lighthousedata.io/data/apple-app-tracking-opt-in-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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