C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
98%
98% -- sms open rate for SMS messaging (hotel guest communication) (2025)
Recent surveys suggest that SMS messages have an open rate of 98%.
- Attributed generally to recent surveys without primary source citation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/hotel-technology-trends ↗
Source Article
Hotel Technology Trends in 2025: What's Next in Hospitality?
In an ever-evolving business landscape, the hotel industry is no exception to dramatic shifts. Gone are the days when generic, one-size-fits-all services were enough to satisfy guests. The rise of the digital age has ushered in a new era where guests yearn for personalized experiences, and the compe…
Also cited by
MARA Solutions
https://www.mara-solutions.com/post/hotel-technology-trends
2026-09-29
Original Research
mara-solutions.com
· Original study ↗
Methodology
Cited as 'recent surveys'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
SMS messaging (hotel guest communication): 98% sms open rate. Source: mara-solutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-hotels
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-open-rate-hotels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- sms open rate for SMS messaging (hotel guest communication)<br><small>Source: mara-solutions.com (2025) · <a href="https://lighthousedata.io/data/sms-open-rate-hotels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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