C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
98%
98% -- sms open rate for SMS marketing messages (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (8)
AudienceTap
Primary
Tier C
https://www.audiencetap.com/glossary/conversational-commerce ↗
Source Article
What is Conversational Commerce? Selling Through Messaging
Conversational Commerce for Text Marketers
Conversational commerce allows brands to engage in personalized two-way conversations with customers.
GlossaryWhat is Conversational Commerce?
Conversational Commerce is the practice of selling products through messaging-based interactions — including SMS, …
Also cited by
2026-09-06
2026-09-18
2026-09-26
2026-09-17
2026-09-19
2026-09-16
Original Research
AudienceTap
· Original study ↗
Methodology
Unattributed industry benchmark cited on vendor glossary page; page undated, vintage approximated from content.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
SMS marketing messages: 98% sms open rate. Source: AudienceTap (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-98
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-open-rate-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- sms open rate for SMS marketing messages<br><small>Source: AudienceTap (2025) · <a href="https://lighthousedata.io/data/sms-open-rate-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.